HÀ NỘI — Samsung Electronics Company Ltd, has been named the number one brand in Campaign Asia-Pacific and NielsenIQ’s ‘Asia’s Top 1,000 Brands 2021’ study. This is the 10th consecutive year in which Samsung has been voted by consumers in the region as their top brand in the annual research conducted across 14 markets in Asia-Pacific.
Asia’s Top 1,000 Brands is a consumer opinion survey that quantitatively measures brand preference in 15 product/service categories. Brands that emerge on the list are those who have succeeded in earning positive mindshare as being most trusted and well-loved by consumers.
The study encompasses 15 major categories including alcohol; apparel and accessories; automotive; beverages; consumer electronics; delivery; financial services; food; home appliances; household and personal care; media and telecommunications; restaurants; retail; sports & entertainment; and transport, travel and leisure. Within these major categories there are 80 sub-categories. — VNS
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