Intellectual property helps companies consolidate foothold

05/05/2021 07:44 5


Given the increasing level of competition generated by global integration, in addition to improving product quality and expanding markets, companies should also pay greater attention to intellectual property, which can be a powerful tool in competing with foreign rivals.

This company protected the intellectual property of its products before introducing them to the market, giving it confidence in competing with rivals, as copyrighted products often win more trust from customers.

Intellectual property is a set of powerful tools for a company to fight in the market. They include brand name, design, copyright, patents, and geographical indication, etc. Once these tools are fully utilised, a company’s foothold in the market is consolidated./.

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